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Scheu-Analog
From
connoisseurs' tip to expanding company
What began 20 years ago with Thomas Scheu's
“passion for tinkering” has grown
into a company with customers throughout the
world.
The
trained toolmaker and talented musician Thomas
Scheu built his first record player in 1985.
Apart from his passion, he was aided by his
skill at solution-oriented thinking, his familiarity
with materials science and his talent for design
and construction both in developing his ideas
and expanding his company. One special highlight
of what was still a hobbyist career at the time
was the presentation of the “Golden Ear
Award” 2001.
In
December 2004 – after his sad death –
his wife Ulla Scheu took over the responsibility
for running the company. She fully comprehended
how to meld the Scheu tradition with modern
commerce. Thus she continues to hark back to
her husband's ideas but has put paid to the
image of being a select secret for connoisseurs
only, investing in advertising and expansion
to bring the merits of “his” work
to the wider public.
“We
carry on and there will be further innovations
but they will always have their roots in his
ideas,” says Ulla Scheu of her own personal
view of the company and indeed giving an insight
of her view of life as a whole.
Scheu
Analog has come to achieve major status in the
audiophile hi-fi market and running the company
is now a full-time job.
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